Blogging is dead

Blogging as we knew it is dead. We, the people who built and promoted blogging tools, failed at convincing people that owning their blog and controlling their content is important. We failed at providing the publishers of the world with the tools they needed. And, most crucially, we failed at keeping pace with the changing behaviors and attitudes of our users. People don’t want a permanent web log; they want an ephemeral lifestream – there, and then gone again. And they want absolute control over the appearance and curation of that stream.

Morten Rand-Hendriksen | Blogging is dead. Long live ephemerality.

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