Im old enough to be part of Novaro generations… sadly, I never liked comic books in childhood (my true love was -is- for books). Still, I think Novaro comics (Marvel, DC) were a great influence in modern mexican comic book makers and the company is an important block of our National Comic Book History:
Since its first apparition in 1934, comics in Mexico got a great number of readers. Conservative people protested against the immorality of these publications until the Mexican State set up a censorship office: La Comisión Calificadora de Revistas y Periódicos (The Publication and Illustrated Magazines Assessment Committee). Luis and Octavio Novaro established in 1949 “Editorial Novaro”, which maintained its reign for more than 30 years until it disappeared without saying goodbye in 1985. They were the responsible of the legendary magazines of Batman, Superman, Red Rider, among others, and the ones that established unforgettable phrases as “Cáspita”, “Recórcholis”, “Zambomba” or “Santos Frijoles Saltarines Batman!”. “La Historieta de Novaro” is a part of the story of Mexican comic’s, readers, fans and producers, but it is also a retrospective look to the complex relation between the comic industry and the Mexican State.